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“Many small business owners think that blogging is only for internet bloggers but some of the best and most in-demand marketing strategies are possible through good quality blogs.”

It is very important to know the various tools and tactics that can make a lot of difference in the success of a campaign. Those who have done their research will have realised that a blog post can be more effective than a website. In fact, some web designers prefer them because they don’t require a physical store as they are search engine friendly.

Know your audience in advance

By having a blog it’s possible to reach more people than a website because of the large number of subscribers you could have. This number can also increase over time. The blogs can be linked to your main website, sales page or Ezine and can be used as a way to capture emails from potential customers. There are many tools available for you to create and maintain your blog. You can choose between RSS, which is basically a syndicated feed of articles and blog posts, or a platform like Squidoo. The latter is considered to be more secure but RSS is more popular.

When it comes to design tools and templates, you have a choice of using a Photoshop or Dreamweaver. It is very important to make sure you’re using the right program, especially if you want your blog to stay relevant and grow over time. If you do not wish to post regularly then there is an option to take advantage of the guest blogger option where other bloggers post daily and include their link on your blog post. This is also very important because not all bloggers will stick around long enough to achieve their goals and you want to get something of value out of them. One thing that has also become very popular is linking to social media networks like Facebookand Twitter. It’s easy to set up and sometimes the links will come automatically to your blog.

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