The first step in blogging is to develop a blog strategy. This strategy is one of the most important elements in a successful blog. The strategy will serve as the blueprint for your blog, as well as all of your other marketing efforts. The goal of a successful blog is to attract readers who will become visitors. If you don’t have visitors in mind when you start your blog, chances are you won’t have any readers. This is why the strategy must be designed in such a way that it serves as a guiding compass for your entire business, and the goal must be to have visitors consistently coming back to your blog and bookmarking it in order to make it appear on search engines, where others who are interested in your niche are likely to find it.
“Here’s a strategy that I like to use for my blog, and I also use it for my other marketing efforts. When I post a new blog entry, I take the title of that post and write in all caps so that it really stands out and grabs the reader’s attention. Some people might think it’s unusual for me to do this, but in my opinion it is smart because it makes me stand out, which in turn makes me more attractive to readers. Once I do this, I often use a link to my site in the middle of the post. I consider this to be the ultimate form of advertisement.”
Another strategy I use is to make my blogs take advantage of related content. This means that instead of posting a new article, I can republish an old one and use it as a starting point for a new post. I do this because I have found that by republishing an old article in its entirety, the readers find it easy to continue with the conversation, and I get a good return for my effort. Another element in your strategic plan should be to determine the key words you want to use in your posts. These keywords can be used to draw readers, and can also help you rank better in the search engines if they are relevant to your niche.
Blogging from a proper viewpoint
Finally, the strategy should include a follow-up email campaign. This is a key component to building an effective traffic generation strategy, and it makes sense to include a follow-up email campaign as part of your blog strategy. You can do this through a squeeze page, or you can do it manually by sending out the following emails: